Central, Concord’s future-proof, sustainable living tech development in downtown Toronto, is Ontario’s first residential building to offer 100% EV parking and the green energy to offset it. In celebration of the development’s high-tech amenities, Concord and Porsche Centre Downtown Toronto partnered to offer purchasers of a Central penthouse the keys to a brand new 2021 Taycan, Porsche’s first electronic vehicle. Coveted Co. supported via public relations efforts as well as an interactive experiential light installation where clients were able to learn about Central’s future-forward amenities as well as the Porsche Taycan.

OUR ROLE: PUBLIC RELATIONS, EVENT MANAGEMENT, EXPERIENTIAL MARKETING