International advocacy organization Global Citizen is a social action platform for a global generation that wants to solve the world’s biggest challenges. Members can learn about issues, take action on what matters most and join a community committed to social change. Global Citizens across the world join forces with fellow leaders and celebrities with a shared goal of ending extreme poverty by 2030. Through a mix of content and events, grassroots organizing and digital channels, Global Citizen is building the world’s largest movement for social action.
OUR ROLE:
STRATEGY, PROJECT MANAGEMENT, PUBLIC RELATIONS, PARTNERSHIPS, TALENT & INFLUENCER MANAGEMENT, EVENT MANAGEMENT, BRANDING
CENTRAL x PORSCHE
Central, Concord’s future-proof, sustainable living tech development in downtown Toronto, is Ontario’s first residential building to offer 100% EV parking and the green energy to offset it. In celebration of the development’s high-tech amenities, Concord and Porsche Centre Downtown Toronto partnered to offer purchasers of a Central penthouse the keys to a brand new 2021 Taycan, Porsche’s first electronic vehicle. Coveted Co. supported via public relations efforts as well as an interactive experiential light installation where clients were able to learn about Central’s future-forward amenities as well as the Porsche Taycan.
OUR ROLE: PUBLIC RELATIONS, EVENT MANAGEMENT, EXPERIENTIAL MARKETING
TORONTO INTERNATIONAL FILM FESTIVAL
One of the world’s most prestigious events, the Toronto International Film Festival (TIFF) anchors the film industry and creates transformational experiences for film lovers and creators of all ages and backgrounds. Red carpets, screenings, discussions, celebrity events and opportunities to meet, hear and learn from filmmakers from Canada and around the world.
OUR ROLE:
STRATEGY, BRAND MARKETING, PARTNERSHIP NEGOTIATION, EXPERIENTIAL, POS, CREATIVE & CONTENT DEVELOPMENT, TALENT & INFLUENCER MARKETING, RED CARPET & EVENT MANAGEMENT
SECRET GARDEN
Coveted Co. designed, executed and drove excitement around Concord’s experiential activation, the Secret Garden – an urban oasis located in the heart of Toronto and created a celebration of new build "Concord Canada House.” A nod to the Hermès rooftop garden "Un Jardin sur le Toit" in Paris, France, the Secret Garden pop-up was located at the Downtown Toronto Concord Presentation Centre and acted as an illustration of Concord Canada House's signature indoor/outdoor living space. Showcasing certain fittings specific to the new build, the pop-up was designed to serve as an inspiration to purchasers and an example of what they might achieve in their space.
OUR ROLE:
EVENT IDEATION AND EXECUTION, PUBLIC RELATIONS, MEDIA AND INFLUENCER RELATIONS, ADVERTORIAL DEVELOPMENT
TRBOT’S WE’RE READY TORONTO
Coveted Co. worked closely with The Toronto Region Board of Trade on their “We’re Ready Toronto campaign that offered resources and support to enable businesses to safely and confidently come back post Covid-19 pandemic. Coveted Co. engaged key business leaders and stakeholders across the city to successfully launch the campaign with a focus on overall key messaging, social media marketing, content development, advertising, media buys and branded content.
OUR ROLE:
KEY MESSAGING, SOCIAL MEDIA MARKETING, CONTENT DEVELOPMENT, GALLERY PHOTOGRAPHY, ADVERTISING, AD BUYS AND BRANDED CONTENT
CHEF’S CIRCLE
Curated by William Cheng and hosted by prominent leaders of the Toronto community, Chefs' Circle is an exclusive dinner series that supports innovative and life-saving heart research at Sunnybrook Health Sciences Centre. Chefs’ Circle welcomes members of Toronto’s vibrant philanthropic community to a series of private, one-of-a-kind evenings, featuring exquisite menus presented by award-winning Michelin star chefs from around the world. On this project, Coveted Co. worked to build a memorable culinary experience at the residence of Dr. Shawn Seit with culinary offerings from Chef Masaki Saito of Sushi Masaki Saito.
OUR ROLE: MEDIA RELATIONS, EVENT MANAGEMENT
DINER EN BLANC TORONTO
Founded in Paris, France, Diner en Blanc is an iconic dinner event that’s celebrated globally. More than your average white party, at the last minute, the secret location is revealed to thousands of friends who have all been patiently waiting to learn where Diner en Blanc will take place. Thousands of people, dressed all in white, conducting themselves with the greatest decorum, elegance, and etiquette, all meet for a mass “chic picnic” in a public space.
OUR ROLE:
IDEATION & STRATEGY, BRANDING, EVENT MANAGEMENT, VOLUNTEER MANAGEMENT, PARTNERSHIPS, PUBLIC RELATIONS, DIGITAL MARKETING, TRAVEL MANAGEMENT
CARTE BLANCHE BAR
Heralded by industry leaders as one of the most stylish mobile bars in Canada. Carte Blanche bar is the coolest guest experience you can have at your next event, with its perfect balance of whimsy and retro charm. Since launching in 2019, Carte Blanche Bar has rolled up to serve our country’s top brands and talent including Sean Mendes, RBC, Starbucks and Yorkville Village (First Capital).