Jacqueline Darling | Co-Founder
Jacqueline is a public relations and marketing strategist with a passion for elevating brands. Having started her career in New York City working across luxury beauty and lifestyle brands, she went on to run broadcast publicity at Global Television working on U.S acquisition, Canadian original programming and launching the E! Network in Canada. From here, Jacqueline oversaw Canadian communications strategy for Johnson & Johnson brands including Neutrogena, Aveeno, RoC and Acuvue. Always attracted to the magic of media, she returned to Toronto to lead marketing and communications for publishing conglomerate, St. Joseph Media, where she garnered a unique understanding of the media business. Jacqueline has extensive knowledge of brand marketing, public relations, crisis communications and digital content strategy.
Jessica Tan | Co-Founder
Jessica is a marketing and partnership strategist, who honed her skills working with the country’s top brands and global properties, including the PGA, Canadian Olympic Committee, Toronto International Film Festival, Google, Concord, NHLPA, Hockey Canada, Montreal Canadiens, Metro and Nordstrom. Driven by an entrepreneurial spirit, she’s a connector and problem solver. Her experience spans 20 years in sponsorship, event activation, advertising, brand strategy and product marketing. Jessica had the privilege of leading RBC Royal Bank’s Golf, Arts & Curatorial Teams. During her tenure at the bank she also led strategy development and program execution across a variety of sectors (B2C & B2B) including small business, commercial markets, new immigrants, retail, sports & entertainment.
Mira Metter | Creative Director
Mira brings close to two decades of experience in the creative world. A brand strategist at heart, she builds strong and impactful creative programs, ever on the look for new ways to get the word out and support client objectives. Mira started her career at some of Canada’s top creative agencies and has worked on a wide range of brands from McDonalds to Ford to L’Oreal. Her ability to develop content, from concept through production, with an unwavering level of professionalism has been a consistent asset. Her work is perfectly matched to her clients objectives and always feels fresh. She is an unabashed tech get and loves to blaze new trails in digital, experiential and traditional mediums.
Gallant Law | Strategy and Growth
Gallant Law is an award-winning marketing professional with more than 15 years of experience in translating customer insights into impactful business and consumer strategies for some of Canada’s biggest companies. Before joining Coveted Co., Gallant was Scotiabank’s Director of Sponsorship Marketing for nine years, managing the company’s strategy and plan development for sports, arts, and philanthropy/community sponsorship, while leading relationships with key agency partners, properties, and stakeholders. He has also held high-level marketing positions at Visa Canada and RBC Royal Bank.
Giulia Franchi | Content Creator
Giulia has a Masters in Film & TV that has led her to work with organizations and brands from all over the world. From Costa Rica, Canada, New York, Lebanon, Switzerland and Sri Lanka. Her history with projects over the years include shooting World Champion Bellyboarders in Cornwall, surfers in Central America and the Indian Ocean, along with wildlife conservationists in the Middle East. Alongside this. she has turned her skills to location scouting and working on set for major broadcasters BBC & Amazon as well as shooting for Barbara Santi's BFI backed feature documentary, PROTEST.
Naira Bahrami | Account Manager, Events & PR
Naira Bahrami is a public relations, marketing and event expert. Her previous agency roles include positions at Argyle Communications and Mackenzie Investments. Naira has also delved into the entertainment industry, working on various film, music video, and theatre productions. Coupled with their passion for creativity, Naira is both an accomplished and passionate about her work at Coveted Co.
Jess Way | Senior Publicist
A skilled creative strategist and out-of-the-box thinker, Jess Way is a seasoned professional with 15+ years experience in Communications, Marketing and Events. She has worked on international brands and retail institutions such as Holt Renfrew, Shoppers Drug Mart and MAC Cosmetics, where she was Director of Global Communications for 6+ years. Her varied experience includes luxury, mass and masstige brands in the areas of beauty, fashion, retail, health and wellness, hospitality, spirits and all things lifestyle.
Chris McDowall | Senior Publicist
With decades of experience in broadcasting and media relations, Chris has a full arsenal of skills to draw upon. Career highlights include Director of Publicity for Global Television, Vice President & Director of Client Services for Holmes Creative Communications as well as a successful stint running his own media business with clients such as True North Sports & Entertainment, the Canadian National Exhibition and Northern Sky Entertainment. His wealth of experience has helped perfect his writing skills, his ability to manage any crisis and the knowledge to help prepare key stakeholders in any situation.
Sharad Mohan | Account Director, Marketing & Events
With over 16 years of experience in the apparel and fashion industry, specializing in branding, partnerships, and integrated marketing, Sharad has successfully led and executed global marketing initiatives for Nobis Inc and Saks Fifth Avenue. His core competencies include developing and producing innovative and data-driven marketing campaigns, managing strategic partnerships and collaborations with notable personalities and organizations.
Anne Shannon | Director of HR & Accounting
With an MBA from Schulich and experience dealing with multi-nationals such as BlackRock and Charles Schwab; Anne is a seasoned pro. She brings a wealth of knowledge from her days as a senior leader in HR at CIBC and Southam, and most recently overseeing a holding group and multi-million dollar business in Singapore. Anne keeps us all in check and poised for growth.
Cooper Levy | Coordinator, Marketing & Communications
Cooper’s tact, confidence and uncanny ability to connect with people has lead him to a leadership role as part of the Coveted Co.’s onsite Experiential Marketing team. From branded activations to data driven activities, Cooper has experience managing high stress situations on the ground.
Jahmari Jones | Coordinator, Marketing & Communications
Jahmari’s positivity and attention to detail has allowed him to thrive in his role at Marketing & Communications coordinator. He has ample experience managing client onsite activations and working with brands to achieve their KPIs.