International advocacy organization Global Citizen is a social action platform for a global generation that wants to solve the world’s biggest challenges. Members can learn about issues, take action on what matters most and join a community committed to social change. Global Citizens across the world join forces with fellow leaders and celebrities with a shared goal of ending extreme poverty by 2030. Through a mix of content and events, grassroots organizing and digital channels, Global Citizen is building the world’s largest movement for social action.

OUR ROLE:

STRATEGY, PROJECT MANAGEMENT, PUBLIC RELATIONS, PARTNERSHIPS, TALENT & INFLUENCER MANAGEMENT, EVENT MANAGEMENT, BRANDING

Bar Koukla is Ossington's sleek meze restaurant from the Mamakas team. Coveted Co. launched the Athenian-inspired snack bar via traditional and targeted public relations support — garnering placements in national and local media outlets including Toronto Life, Globe and Mail and BlogTO.

OUR ROLE: PUBLIC RELATIONS, EVENT MANAGEMENT

Central, Concord’s future-proof, sustainable living tech development in downtown Toronto, is Ontario’s first residential building to offer 100% EV parking and the green energy to offset it. In celebration of the development’s high-tech amenities, Concord and Porsche Centre Downtown Toronto partnered to offer purchasers of a Central penthouse the keys to a brand new 2021 Taycan, Porsche’s first electronic vehicle. Coveted Co. supported via public relations efforts as well as an interactive experiential light installation where clients were able to learn about Central’s future-forward amenities as well as the Porsche Taycan.

OUR ROLE: PUBLIC RELATIONS, EVENT MANAGEMENT, EXPERIENTIAL MARKETING

An iconic addition to the Toronto Skyline, Concord’s Bridge Suites are an architectural feat, and have been a source of curiosity throughout the city - and the world - since inception. As the country’s highest (and largest suspended residence the 450 tonne, 40 metre structure that took over 14 hours to lift into place was revealed to the public in December 2020.

OUR ROLE:

STRATEGY, PROJECT MANAGEMENT, PUBLIC RELATIONS, STAGING, PARTNERSHIPS, TALENT & INFLUENCER MARKETING

One of the world’s most prestigious events, the Toronto International Film Festival (TIFF) anchors the film industry and creates transformational experiences for film lovers and creators of all ages and backgrounds. Red carpets, screenings, discussions, celebrity events and opportunities to meet, hear and learn from filmmakers from Canada and around the world.

OUR ROLE:

STRATEGY, BRAND MARKETING, PARTNERSHIP NEGOTIATION, EXPERIENTIAL, POS, CREATIVE & CONTENT DEVELOPMENT, TALENT & INFLUENCER MARKETING, RED CARPET & EVENT MANAGEMENT

Founded in 2000, Art Toronto is Canada's international fair for modern and contemporary art. Attracting esteemed galleries, artists and art-lovers from across the globe, the fair is the most important annual art event in Canada. Now in its 23rd year, Art Toronto evolves with the times to create virtual and physical installations nationwide to represent important artwork from leading Canadian galleries. Coveted Co. works alongside the Art Toronto team in sponsorship acquisition and program development.

OUR ROLE:

SPONSORSHIP ACQUISITION, PROGRAM DEVELOPMENT, STRATEGIC PARTNERSHIPS

Coveted Co. worked closely with The Toronto Region Board of Trade on their “We’re Ready Toronto campaign that offered resources and support to enable businesses to safely and confidently come back post Covid-19 pandemic. Coveted Co. engaged key business leaders and stakeholders across the city to successfully launch the campaign with a focus on overall key messaging, social media marketing, content development, advertising, media buys and branded content.

OUR ROLE:

KEY MESSAGING, SOCIAL MEDIA MARKETING, CONTENT DEVELOPMENT, GALLERY PHOTOGRAPHY, ADVERTISING, AD BUYS AND BRANDED CONTENT

Curated by William Cheng and hosted by prominent leaders of the Toronto community, Chefs' Circle is an exclusive dinner series that supports innovative and life-saving heart research at Sunnybrook Health Sciences Centre. Chefs’ Circle welcomes members of Toronto’s vibrant philanthropic community to a series of private, one-of-a-kind evenings, featuring exquisite menus presented by award-winning Michelin star chefs from around the world. On this project, Coveted Co. worked to build a memorable culinary experience at the residence of Dr. Shawn Seit with culinary offerings from Chef Masaki Saito of Sushi Masaki Saito.

OUR ROLE: MEDIA RELATIONS, EVENT MANAGEMENT

Founded in Paris, France, Diner en Blanc is an iconic dinner event that’s celebrated globally. More than your average white party, at the last minute, the secret location is revealed to thousands of friends who have all been patiently waiting to learn where Diner en Blanc will take place. Thousands of people, dressed all in white, conducting themselves with the greatest decorum, elegance, and etiquette, all meet for a mass “chic picnic” in a public space.

OUR ROLE:

IDEATION & STRATEGY, BRANDING, EVENT MANAGEMENT, VOLUNTEER MANAGEMENT, PARTNERSHIPS, PUBLIC RELATIONS, DIGITAL MARKETING, TRAVEL MANAGEMENT

With 20 residential towers, Concord Park Place is the second largest master-planned community in Toronto, second only to Concord CityPlace. With over $100

Million in infrastructure, Concord Park Place features an 8-acre park with tree-lined trails, a collection of public art, a children’s playground and a reflective pond/skating rink. It also features Toronto’s largest future community centre with a library, aquatic centre, gyms, wellness areas and daycare. Coveted Co. worked with Concord to create a one-day industry-facing pop-up designer to showcase the capabilities of the retail landscape at Concord Park Place.

OUR ROLE: STRATEGIC PARTNERSHIPS, EVENT IDEATION AND EXECUTION

Founded by Pegah Kargar, Repaint History is a company determined to bringing recognition to female artists of the past while supporting present and future female identifying artists in order to address the gender gap in the art world. The company operates in many different ways including an artist fund, line of clothing, mentorship events, documentary series, as well as hosting talks to highlight the accomplishments of women artists. Since being founded in 2018, Repaint History has captured an array of international attention including that of artists, celebrities and philanthropists.

OUR ROLE:

STRATEGY, BRAND BUILDING, EVENT MANAGEMENT, PARTNERSHIPS, PR, INFLUENCER & TALENT STRATEGY

Heralded by industry leaders as one of the most stylish mobile bars in Canada. Carte Blanche bar is the coolest guest experience you can have at your next event, with its perfect balance of whimsy and retro charm. Since launching in 2019, Carte Blanche Bar has rolled up to serve our country’s top brands and talent including Sean Mendes, RBC, Starbucks and Yorkville Village (First Capital).

OUR ROLE:

CONCEPT DEVELOPMENT, STRATEGY, BRAND BUILDING, CLIENT SERVICING, EVENT MANAGEMENT, PR, DIGITAL & SOCIAL STRATEGY

Herman Sellers Gough Furs (HSG FURS) has been Toronto’s furrier since 1880. Helmed by Harry Papadopolous, an international fur icon with retail outlets in Canada, United States and Greece, HSG FURS acquires, manufactures and sells fur product globally.

OUR ROLE:

BRAND STRATEGY, PUBLIC RELATIONS, DIGITAL MARKETING, ADVERTISING, STRATEGIC PARTNERSHIPS, EVENT MANAGEMENT

D Luxe Lab is Yorkville's premier cosmetic treatment clinic. By combining expertise with industry-leading products and technologies, DLL provides a top-of-the-line rejuvenation experience unparalleled in Canada.

OUR ROLE:

Public Relations, Influencer Marketing, Gallery Photography and Videography, Social Media Strategy

Bacchanal — meaning “revelry” in French — was a fine dining restaurant off West Queen West. Coveted Co. provided traditional and targeted public relations support as well as social media management services to the popular French bistro — garnering placements in national and local media outlets including Toronto Life, Globe and Mail, Toronto Star, National Post and BlogTO.

OUR ROLE: PUBLIC RELATIONS, EVENT MANAGEMENT, Social media management